Salt Lake City, Utah: April 4, 2011 – Richard Surber, CEO of Green Endeavors, Inc. (OTCQB: GRNE), a majority owned subsidiary of Nexia Holdings, Inc. (OTC PINK: NXHD) issued the following statement:

Dear Shareholders:

The purpose of this letter is to set forth my intermediate and long term plans to grow our premier brand, Landis Lifestyle Salons, built around the world class Aveda™ products.  I have spent the last 5 years painstakingly developing our salon businesses with the substantial help of a talented and hard working staff.  GRNE is now the owner of two of the top producing salons in the state of Utah.  Today, thanks to the efforts of Logan C. Fast (Aveda Purfessional, Lead Educator, Vice President and Director of GRNE), Landis Salons are well known for its vigorous education program designed to produce the best stylists.  Highly skilled stylists directly translates into the best guest services.  Outstanding service by our small army of over 70 talented individuals is the engine that is driving our financial growth.

We are once again on the march to retain additional talent, namely stylists, in anticipation of opening additional locations.  I have surveyed what will most likely be our third location in Draper, Utah.  I have obtained the initial architectural plans for the 2,500 sq. ft. location which may have between 12 to 14 cutting stations.  I am in the initial stages of negotiating a long-term lease.  I would expect this process to move very quickly once we raise the necessary capital to ensure a successful launch.  I am reaching out to long term investors in an effort to obtain what I hope will be $1.5M in equity and debt financing within the next 12 months.  This sum would be sufficient to successfully launch our Draper location and a fourth location.  The intent is to purchase the underlying real estate for the fourth location based upon certain financing requirements.

The intermediate plan is to dominate the Utah hair salon markets with salons that have the capacity to generate over $1M in annual revenues.  Our aim is to gain national recognition with our brand by leveraging the new talent that will be emerging from the newly opened Aveda™ Institutes in Utah and our existing staff of top notch stylists and managers.  Over the long term the intent is to use our local success and national recognition as the catalyst to then acquire only the best operating salons in the country.  Currently, I know of no other publicly traded hair salon company that occupies the high end segment of the market.  However, I am aware of many other well run Aveda™ salons that operate throughout the United States and Canada.  These salons are privately owned enterprises that are the most elite Aveda™ salons in the world.  Inevitably, these owners will be looking for an exit strategy or a way to further grow their very successful businesses, which is where the public financial markets come into play.

My belief is that GRNE will be able to capitalize on what is a multibillion dollar industry that is relatively fragmented in the coming months and years.  GRNE could use its status as a publicly traded company to acquire additional salon locations, as well as attract top tier talent.  Building a business that has superior guest services, a superior product (Aveda™), earth conscious, makes education a hallmark of its business strategy, and creates a great work atmosphere are the pillars of our continued success.

I hope this letter provides some guidance on where our team would like to take Green Endeavors in the future.

Sincerely,

Richard D. Surber

Chief Executive Officer 

About Green Endeavors, Inc.:

Green Endeavors, Inc. (OTCQB: GRNE), headquartered in Salt Lake City, Utah, is a holding company with operations in health & beauty.  GRNE’s wholly owned subsidiaries, Landis Salons, Inc., and Landis Salons II, Inc., http://www.landissalons.com, are hair salons built around the world-class AVEDA^™ product line. For more information, visit http://www.green-endeavors.com.

GRNE strongly encourages the public to read the above information in conjunction with its filings and disclosures filed in 2010 and 2011. GRNE’s disclosures can be viewed at www.sec.gov and www.otcmarkets.com.  Investors should not invest more than they can afford to lose in penny stocks.

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Richard Surber

via Nexia Holdings.

Scene In SLC: Richard Surber
Posted 2011-02-01 15:08:26 by Daisy Blake
There are 11 users reading this story right now Richard Surber is President and CEO of Landis Salons and its parent company Green Endeavors, Inc. Landis Salons are located at Sugarhouse/Liberty Heights (1298 S. 900 East) and Marmalade (569 N. 300 West, Suite A.) Surber says he’s looking forward to opening several new locations, including one in Draper, and becoming a major employer in Utah. Long-term he says he’d like to see Landis Aveda Salons all over the country. – by Daisy Blake

What is your background?
I have a law background. I have a Bachelors of Science in Finance from the University of Utah and a law degree from the S.J. Quinney College of Law at the U of U. I am a licensed attorney in the State of California. I’ve practiced securities law for several years and am very familiar with running small public companies like Green Endeavors, Inc. I grew up in Florida, where I ran a commercial shrimp boat until I was 18. I never saw snow until I moved to Salt Lake City. I’ve been living in Utah since early 1991. Utah is definitely home.

How did you decide to open a hair salon?
Matthew Landis and I have been friends for over a decade. Matthew is who the salon is named after. It was his vision that we have carried through on. Matthew worked with Aveda for years and wanted to open up a high end guest oriented Aveda salon that would rival any salon in New York or Miami. I was originally only going to be a minority owner but all of the other investors failed to put up the necessary capital. So, I ended up financing 90 per cent of the cost. I agreed that Salt Lake City needed an Earth-friendly salon that provided exceptional service. I believe that my team has created a premier salon experience in Salt Lake. My vision for the future is to expand locally into at least six locations within a 25-mile radius of downtown and then expand nationally under Green Endeavors, Inc. We would be one of a very few publicly held salon companies that caters to higher end clientele.

When did you start Landis?
Landis Salons opened in November 2005. We hit the ground running. The first year out, we were most likely one of the top-producing salons in the State. Five years later, we opened our Marmalade location in October 2010. Our intermediate goal is to open four additional locations over the next few years and dominate the markets in Salt Lake and Utah counties. Educated stylists will be the key to our success.

Tell us about the Marmalade Location.
The Marmalade location was a diamond in the rough. Now it’s just a diamond. We knew that area was under served and had great potential. We took a risk by being the first business to move into that center, but we thought we could make it work- and we have. It had all the right criteria: a strong, diverse local community, strong support from city leaders, good visibility, easy access to main streets and the interstate, and stylists were excited to work in the area. We’ve really taken this location to the next level. We focused heavily on signage, and shelving, and we put in massage wash chairs. All aspects of the business were improved to give the customer an enhanced experience. It is also very helpful that it is so accessible especially on days when guests cannot get into our Liberty Heights location.

What is a typical working day for you?
I work closely with my lead educator Logan Fast and our salon manager Kassie Hill in addition to making sure that my presence is known to all staff members. The entire staff understands that our organization is about making every guest feel wonderful when they leave our salons. It is an artful process to create a clean, and client-friendly environment. I place a high degree of trust in our stylist while providing the necessary tools to grow and thrive in the competitive hair industry. My job is definitely multi-faceted. I always have my eye on quality control issues at the salons while keeping my ear to ground for potential new locations. I am always working on raising additional capital to open new locations. I am always learning and thinking of ways to improve operational systems and the skill set of our stylists all while adhering to Aveda operational guidelines. All of our efforts as a team at Landis are designed to create the best guest experience possible. So no matter how much multi-tasking is occurring, I maintain focus on the prime objective – our guests’ experience.

What styles are customers asking for?
That’s what’s great about our salons. Customers can get any look they want. We have a talented team of stylists that can re-create a look or come up with something fresh. Most of our clients are looking for a fresh look that is appropriate for their lifestyle. By having a versatile staff, we are able to recreate looks for all people and attract a diverse clientele.

What are your ambitions beyond what you are doing now?
I like making businesses work. I’m involved with another public company named Nexia Holdings, Inc. trading under the symbol NXHD on the OTC markets. NXHD owns Revel Entertainment, a local film company. NXHD also has various real estate projects I’ve started. Ideally, I want to dabble in a bunch of businesses and make them all successful.

More info • landissalon.com

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SALT LAKE CITY, Oct. 29 /PRNewswire/ — Nexia Holdings, Inc.’s (Pink Sheets: NXHD) subsidiary Revel Entertainment is pleased to announce that its independent film The Kane Files is scheduled to show at the American Film Market (AFM).  AFM begins November 3 and ends November 10, 2010.  AFM’s website boasts that it is the premiere global marketplace where Hollywood’s decision-makers and trendsetters all gather under one roof.  Unlike a film festival, the AFM is a marketplace where production and distribution deals are closed.  In just eight days, more than $800 million in deals will be sealed.  More information on AFM and a complete listing of films at this year’s event can be found by visiting www.americanfilmmarket.com.  

(Logo:  http://photos.prnewswire.com/prnh/20090206/NE67358LOGO )

(Logo:  http://www.newscom.com/cgi-bin/prnh/20090206/NE67358LOGO )

Our team has retained Highland Film Group (HFG) as The Kane Files sales agent.  HFG is an independent production, acquisition, and distribution company that acquires and distributes quality filmed entertainment across multiple platforms to worldwide audiences.  HFG was formed by Arianne Fraser.  Ms. Fraser has successfully sold a long list of film and TV projects.  For more information on Ms. Fraser and HFG, please visit www.highlandfilmgroup.com.

Richard Surber, CEO of Nexia, explained, “Retaining HFG, headed by Ms. Fraser, is a big step in the right direction.  Signing HFG and showing The Kane Files at AFM should lead to capturing a small piece of the $800 million in deals that are sealed at AFM.  A small piece of the $800 million could be significant for Nexia.”

Help us create more buzz around The Kane Files and become a Facebook fan.  The Kane Files Facebook has all of the latest updates on its progression including trailers, key art, movie posters, and more. http://www.facebook.com/video/video.php?v=447591168305&saved#!/pages/The-Kane-Files/159750977374502?ref=sgm.

Nexia’s wholly owned subsidiary Revel Entertainment, Inc. owns a majority interest in Aesop Pictures LLC, which owns The Kane Files.  The Kane Files was filmed exclusively in the State of Utah.  The film stars Drew Fuller (who won Best Actor Award at the 2010 San Diego Film Festival), Ethan Embry, William Atherton, and William Devane.  

About Nexia Holdings, Inc.

Nexia Holdings, Inc. (Pink Sheets: NXHD), headquartered in Salt Lake City, Utah, is a diversified holdings company with operations in entertainment, health & beauty, and real estate. Nexia owns a majority interest in Green Endeavors, Inc. (GRNE), www.green-endeavors.com, which operates Landis Salons, Inc. and Landis Salons II, Inc., www.landissalons.com, hair salons built around the world-class AVEDA™ product line.  Through its newly acquired entertainment division, Revel Entertainment, Inc., Nexia has plans to acquire the rights to several independent films. For more information, visit www.nexiaholdings.com.

Nexia strongly encourages the public to read the above information in conjunction with its reports filed at www.pinksheets.com.  Nexia will require a significant influx of capital in order to effectively execute upon its various operational plans.  The actual results that Nexia may achieve could differ materially from any forward-looking statements due to such risks and uncertainties.  Investors should not invest more than they can afford to lose in penny stocks.